What is 'branding', and why is it important?


Simply put, your brand is your promise to your customer.

Branding tells your target audience, from day one onwards, what they can expect from your company and how you and what you offer differ from your competitors. 

This is your identity and should be derived from who you are, who you want to be and how you’d like to be understood. People don’t value products; they value status, ideas and personalities. 

Strong branding enables you to charge more than other brands (regardless of the fact their services may be very similar). Think Heinz Ketchup vs. Tesco’s own brand tomato sauce – the product is almost identical but the brand’s added value gives way to long term customer loyalty. 

Finally, be true to your brand. Branding is a promise, you need to deliver on this promise.

What I do.


Define & Assess

Research: define target audience, define competitors and review their approaches, review existing materials, identify company touch points

Messaging Development

Vision / mission / values; brand personality / positioning / identity / architecture; tagline

Creative Direction

Brand visuals (logo, colour, type, in context); company voice / tone

Corporate Identity System

Brand & Style Guidelines (a document that explains, to any person looking to communicate on behalf of the company, how to be in line with the brand’s identity and ensure consistency); everyday communication collateral (e.g.: stationary, business cards, templates, email signatures etc.)

Why is it important to have a well designed website?


Web design is the most important element of your online presence. This doesn’t necessarily mean you need a hugely complicated and expensive site, rather you have to establish what is needed for your business. Below is a little breakdown of why getting web design right is so critical.

Navigation and usability

Having a website packed with juicy content is no use if users can’t find what they’re looking for. Navigation needs to be as intuitive as possible.

Customer service and confidence

Your website is the digital face of your business – similar to a customer service representative, your website needs to make a good first impression. Against what we were all taught growing up, people do judge a book by its cover so it’s important to have a considered and easy to use design to get a step closer to another sale.

Competition

If you don’t have a well-designed site and your competitors do then you are at a disadvantage, it’s that simple.

Consistency and coherency

Consistency is key. This is true for all elements of communication, including the website. A key goal for decent web design is to minimise distractions and communicate clearly, even a minor discrepancy / inconsistency can cause a lost lead.

What I do.


Bespoke website design that focusses your target audience to your key message and products/services.

Fully responsive (mobile, tablet & desktop)

Fast loading

SEO

Automated back-up

Get in touch for specifics required.

What are the possibilities, and how can it help you?


Marketing is the action of promoting / selling your products / services. The brand outlines how we want to be seen and heard; marketing decides what needs to be said how and when.

The mark of a good marketing strategy is not necessarily making it as flash as possible, rather how successfully it achieves valuable goals. To do this, we need to be clear on those goals from the outset and understand your target audience (their problem and how you are their solution).

We clarify key business objectives by evaluating three things: awareness, sales and advocacy (customer referral). While all three elements are key to every business, it is important to focus on a primary objective/strategy in order to be clear and effective in messaging.

What I do.


Essentials

  • Editorials (brochure, flyers etc.)
  • Products / Services Fact Sheets
  • Infographics (visual representation of services; company’s history; map)
  • Social Media Graphics (cover images, profile pictures etc.)
  • Branded Promotional Collateral
  • Sales Toolkit (proposal language; elevator pitch; corporate deck)
  • PR: Press Kit Elements, digital & print (brand announcement card, boilerplate company statement, press release(s), FAQs, client list, corporate folder)

Campaign / Marketing / Advertising

  • Campaign: digital / print (research, strategy, content, designs)
  • Customer newsletter: print / digital
  • Advertising: digital / print
  • Point of Sale designs
  • Event marketing (brand messaging, exhibit booth graphics etc.)

Who am I?


How can you connect with your target audience, or show them you’re the solution to their problem? I’m the person that can make that happen.
Over the last two years, I’ve been part of the communications team in a luxury events agency, branded non-government organisations in East Africa and lived in three continents. Finding creative solutions when working across different cultures in various environments is what I love and look for in my work.
If you have a creative idea in mind, let’s discuss.

Get in touch.


LOOK FORWARD TO HEARING FROM YOU.

+44 (0) 7768 984 966
+52 984 144 3921