TESTIMONIALS

"Saskia excels in stakeholder management, collaboration, and strategic thinking, alongside her exceptional design skills. She fosters cross-disciplinary teamwork and her strategic insights have been crucial to Hotjar’s growth. A standout designer and team player."

Irene No | Staff Product Designer at Hotjar

"Saskia is a wonderful mentor! She introduced me to many UX methods and through her structured and very analytical way of working I was able to learn so much in this short time. I couldn't have imagined anyone better to guide me."

Stephanie Zingg | Saskia's mentee at getAbstract

"I have been working with Saskia for almost a year now and her work is exemplary. She is a talented designer with a keen eye and consideration for client needs. She is hardworking, proactive and leads by example."

Lisa Armstrong | Managing Saskia in ChewingRice

"We found Saskia to be extremely reliable, conscientious and very proactive, delivering fast to the highest quality. She is motivated and curious; this coupled with her adaptability, people skills, and systematic thinking quickly made her a very valuable member of the team."

Marco Gruter | Managing Saskia at getAbstract

Fostering collaboration and inclusion

With an understanding that executing well is a team sport, Saskia creates space where all voices are heard. She ensures the best solutions emerge through collective expertise and cross-functional alignment.

Using customer insight to shape product direction

Whether leading discovery or partnering with data and analytics, Saskia leans into research to inform both tactical and strategic decisions. She uncovers opportunities, validates ideas, and guides product direction with evidence, not assumption.

Supporting others to grow and succeed

Through mentoring, managing and lecturing, Saskia shares knowledge and experience to help others build confidence, refine their craft and grow in their careers.

EXPERIENCE

Nov 2024 - present

Senior Product Designer

Driving design for strategic monetisation initiatives—bringing AI pricing strategy to market, leading complex system migrations, and redesigning billing experiences for scalability and usability. Shaping systems to enable growth and flexibility.

Nov 2024 - Mar 2025

Mentor

Helping to unlock other's potential by supporting career development, providing design feedback, and building professional confidence.

Feb 2024 - Aug 2024

Guest Lecturer

Delivering lectures, workshops, and mentorship to share industry insights and guide students on their career paths.

Nov 2022 - Oct 2024

Senior Product Designer

Leading design on high-impact, strategic product-led growth initiatives—trials, offers, pricing, and plan selection. Building scalable self-serve monetisation experiences. Mentoring and managing junior designers.

Oct 2021 - Nov 2022

Product Designer

Focused on creating a transparent, intuitive, and scalable buyer experience while transitioning from a single to a multi-product environment. Empowering users to choose and manage the right Hotjar plans to maximise insights and value.

Apr 2021 - Oct 2021

Senior Product Designer

Led the release strategy and development of an MVP AI solution that improved customers' ability to quickly find relevant knowledge. Redesigned the B2B admin portal with a focus on user roles and permissions, while also mentoring designers on UX and user research best practices. Conducted weekly training sessions to align design decisions with business objectives.

Sep 2020 - Apr 2021

Product Designer

Validated and developed a new ed-tech product, while leading strategic research that shaped the 2021 company strategy. As a user research advocate, introduced a company-wide research approach, including workshops, training, and the onboarding of a new research platform.

2018 - 2020

Senior Designer

Defined project scopes, managed design initiatives, and coordinated multidisciplinary teams. Collaborated with clients like Sunfunder (Kenya/UK), Swedfund (Swedish government), and Adspur (UK).

2015 - 2019

Graphic Designer

Led branding, editorial, illustration, and web design projects from brief to delivery, collaborating across disciplines. Clients included Global Justice Now (UK), ChewingRice (UK), and Ol Pejeta Conservancy (Kenya).

freelance

Bonus content incase you got this far ;)

ARTICLE

Growing into a Senior Product Design role

A guide to growing your impact through influence, storytelling, team growth, and adaptability.

ARTICLE

How to design for product-led growth

Drive growth by proving value quickly, enabling self-serve, and reducing friction across the customer journey.

INTERVIEW

Diversity and inclusion in the workplace

An honest conversation on embracing vulnerability, creating safety, and bringing your whole self to work.

TALK

Collaboration as design's super-power

Strengthen your designs through collaboration—common mistakes and key learnings.